Our Story
Designer Greetings began in Staten Island, NY, in 1982, when Jack Gimbelman, after many years in the greeting card business, decided to launch his own company with his wife, Vickie. By 1990, the company had expanded to a new 22,000-square-foot office and warehouse, with Jack and Vickie’s children, Fern and Steven, joining the business. The company continued to grow, and in 2006, Designer Greetings acquired the Card$mart® trademark, surpassing 18,000 designs and increasing its staff to 180 employees.
In 2008, Designer Greetings moved to a 120,000-square-foot, state-of-the-art headquarters office, showroom, and warehouse in Edison, NJ, with designs surpassing 20,000. The following year, Designer Greetings opened a permanent showroom at AmericasMart in downtown Atlanta, GA, and acquired two additional companies: Red Farm Studio© and Glitterwrap™.
The company’s expansion continued with the acquisition of Royal Greetings in 2011, followed by enGreet and Treasure Greetings in 2012. In 2015, Designer Greetings added Mike’s Distributing to its portfolio, and in 2018, it acquired V&M Sales, Madison Park, and Northern Exposure while also trademarking Designer Papers™ and Faithfully Yours™.
The company further expanded in 2019 with the acquisition of Kristin Michaels Greetings and Palm Press, Inc., followed by the 2020 acquisition of Expressions Unlimited, Inc. and Paper Pop™, which was later reimagined and rebranded as Designer Pop. Most recently, in 2022, Designer Greetings acquired QPS, further expanding its sales force and business operations.
Today, Designer Greetings remains a family-owned-and-operated company and a leader in the industry, with more than 24,000 designs and one of the most award-winning greeting card lines in the United States.
The company’s continuous growth led to the expansion of its warehouse to 200,000 square feet in 2024, along with an expansion of its AmericasMart showroom in Atlanta. Steven Gimbelman serves as CEO and President, Fern Gimbelman as Chief Creative Director, and Vickie Gimbelman as Co-Founder and Executive Director.